DJ BRINKERHOFF
UTC−06:00

I'm a multidisciplinary leader with over 12 years of experience working across product, brand, and strategy. As a manager and leader I care deeply about organizational health and empowered teams.

As a designer, my work has a generalist bent, from product management, user research, and interaction design, through brand building and positioning. I thrive when considering the end-to-end experience, whether that's software, hardware, or services.



Email
LinkedIn
Résumé
The Black Tux—Lookbuilder
Ecommerce


YEAR:     2020
ROLE:     Director & Principal Designer
PLATFORM: Web Problem
  • Traditional e-commerce experiences are hard to use when building a formal wear outfit, and our showrooms outperform the website on AOV and customer satisfaction.
  • User Goal: How might we help users customize and accessorize an outfit so that they feel confident in what they wear?
  • Business Goal: Increase AOV 


Outcome
  • AOV: 11% increase
  • Add to cart: 244% increase
  • Completed order in single session: 200% increase





Discovery



Mapping the journey




Identitfying opportunities



Telling the story

 Result




INDEX  NEXT