DJ BRINKERHOFF

UTC−06:00

I'm a multidisciplinary leader with over 12 years of experience working across product, brand, and strategy. As a manager and leader I care deeply about organizational health and empowered teams.

As a designer, my work has a generalist bent, from product management, user research, and interaction design, through brand building and positioning. I thrive when considering the end-to-end experience, whether that's software, hardware, or services.



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Résumé

The Atlantic—iOS

Media & Publishing

YEAR:     2017
ROLE:     Design Lead & PM
PLATFORM: iOS Working with Chris Sullivan, we redesigned our iOS app from top to bottom in two months. I wrote about it on our blog and you can also see the landing page and download the app.

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Outcomes

• Revenue increased 95%
• Retention improved by 22%
  
• Cutting edge accessibility features
  
• App store reviews improved from 2.1 to 4.7 with 1.5k ratings
  
• Featured by Apple as App of the Day
  

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